Smart has just achieved a significant milestone by becoming the Philippines’ leading wireless broadband provider in terms of subscribers – a pivotal moment in the country’s telecommunications landscape.
Market Leadership Achievement
As of the Q1 2025, Smart serves over 430,000 wireless broadband customers across the Philippines, 44% of the wireless broadband subscriber base share. This positions Smart ahead of its closest competitor, which holds a 42% market share during the same period.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence,” said Anastacio R. Martirez, Smart Chief Operating Officer. “Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity.”
Bridging the Digital Divide
Smart’s market leadership comes at a time when many Filipino families still lack access to fiber connectivity. Recognizing this gap, the company launched its Smart Home WiFi brand specifically to serve customers in fiber-limited areas, ensuring digital inclusion across the archipelago.
The flagship product of this initiative is the Smart 5G Max Turbo WiFi, a prepaid and plug-and-play device designed for maximum convenience. This allows customers to instantly establish internet connectivity in homes, dormitories, or small offices without the need for complex installations. The device can seamlessly connect up to 15 devices simultaneously, making it ideal for multi-device households and small businesses.
Powered by Advanced 5G Technology
Smart’s wireless broadband services are backed by its robust 5G network infrastructure, enabling customers to enjoy high-speed internet capabilities. Users can stream videos without buffering, upload and download large files in seconds, share content instantly on social media platforms, and enjoy lag-free mobile gaming experiences.
This is part of the PLDT Group’s continued strategic investment in network infrastructure enhancement. The company continues to expand its 5G deployment across the Philippines, demonstrating its commitment to providing superior customer experiences nationwide.
Future Growth and Innovation
Looking ahead, Smart appears well-positioned to maintain its leadership position in the wireless broadband market. Martirez emphasized that the current subscriber growth represents just the beginning of the company’s ambitious plans.
“The growth of our broadband subscriber base is just the beginning,” he noted. “Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs – powered by our world-class network.”
For more information, visit Smart’s official website.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
