Smart Communications, the mobile services arm of PLDT, Inc., will use Commerce Cloud to create a unified digital storefront for its over 50 million subscribers. Salesforce AI solutions will be used to recommend the right plans, while MuleSoft will enable seamless data integration across internal and third-party systems, ensuring a connected customer journey.
“This strategic collaboration with Salesforce is a pivotal step in our digital transformation journey. Leveraging Salesforce Commerce Cloud’s robust architecture and omnichannel features, we are creating a seamless and intuitive platform that empowers our customers with greater convenience and access to our full suite of products and services. This initiative will not only elevate customer satisfaction but also fuel business growth by enabling continuous innovation.”
Gilbert Gaw, Smart & PLDT FVP and Head of IT and Transformation Office
Smart and Salesforce Collaboration
Salesforce is a global leader in AI CRM, providing trusted and autonomous AI with Agentforce and best-in-class apps for sales, service, marketing, commerce, and IT, all on one integrated platform.
Salesforce’s Professional Services team is collaborating to deliver a project that will enable customers to complete online transactions, such as device purchases, phone plan renewals, and mobile number porting, with a cloud-based architecture for improved scalability and a mobile-first design for omnichannel experiences.
The telecom company also uses Service Cloud and Marketing Cloud to drive its digital transformation and better serve evolving customer needs. By integrating Commerce Cloud, Smart will be able to accelerate order management and fulfillment for a better customer experience, efficiently driving revenue growth and customer retention. Smart is also exploring extending this unified digital storefront platform to its enterprise segment.
For more information, visit Smart’s website.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and Grit.PH.
He is also a musician, foody, gamer, and PC enthusiast.
