Acer has solidified its position as the leading PC brand in the Philippines, capturing a significant 35.7% share of the total market in the first quarter of 2025. The company’s dominance extends across multiple segments, with particularly strong performance in consumer notebooks at 34.2% market share and an impressive 40.6% share in the gaming laptop category.
Market research firm GfK provided these figures, which demonstrate Acer’s continued strength in the Philippine technology market. The company’s momentum carried through April, where its notebook segment achieved a 36% market share, reinforcing its market-leading position.
Strategic Partnerships Drive Growth
Acer attributes much of its success to a its marketing strategy which focuses on strategic partnerships with brand ambassadors. This approach has been proven effective in expanding the company’s reach across the Philippines while strengthening its connection with local consumers.
The most notable partnership involves the popular Filipino boy band SB19, known as the “Kings of P-pop.” This collaboration, which began before their official ambassadorship in 2021, has been instrumental in maintaining Acer’s relevance among younger consumers.
“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers.” – Sue Ong-Lim, Managing Director at Acer Philippines.
The social media prowess of SB19 has allowed Acer to reach and engage with customers more effectively. The group’s ability to create compelling content has translated into stronger brand connections for Acer across their target demographic.
International Collaboration Highlights
The partnership between Acer and SB19 recently expanded beyond traditional endorsement activities. Acer co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, demonstrating the global reach of their collaboration.
During their visit to Taiwan, SB19 members spent time at Acer’s Taipei headquarters as “one-day employees,” gaining firsthand experience with the company’s latest innovations. The group met with senior executives, including Acer Chairman and CEO Jason Chen and Pan-Asia Pacific President Andrew Hou, who gifted each member a Predator Helios 18 gaming laptop.
The Taiwan visit included tours of Acer’s product experience center, where the band members tested gaming laptops and explored the FreeSense Ring smart wearable developed by Acer Fashion. They also participated in design workshops, contributing ideas for laptop aesthetics and compact home appliances.
Looking Ahead
As the partnership enters its fifth year, both Acer and SB19 express optimism about future collaborations. The sustained success of this relationship suggests that celebrity partnerships, when properly aligned with brand values and target audiences, can deliver measurable business results.
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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
