Samsung has officially announced its highly anticipated Galaxy Unpacked event, scheduled for July 9, 2025, in Brooklyn, New York, where it’s expected to unveil the next generation of its foldable smartphones (If the naming convention remains the same, our guess is that it will be the Galaxy Z Fold7 and Z Flip7), marking a significant shift toward artificial intelligence as the main theme. (will we also see an Ultra variant?)
AI at the Forefront
The South Korean technology giant is positioning artificial intelligence as a transformative force that will redefine how users interact with their devices.
According to Samsung, smartphones are continuing to evolve beyond traditional collections of apps and tools to become intelligent companions capable of understanding user intent and responding in real time. This is a fundamental shift from reactive to anticipatory technology, where AI serves as the interface and user intent becomes instantly actionable.
When and Where
Galaxy Unpacked 2025 will take place in Brooklyn, New York, at 10 PM Philippine Time. Samsung selected Brooklyn for its distinctive culture of visionary thinking and bold innovation, aligning with the company’s mission to unveil groundbreaking additions to the Galaxy portfolio.
The event will be livestreamed across multiple platforms, including Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
Next-Generation Galaxy Technology
The upcoming Galaxy devices will showcase a comprehensive reimagining of Samsung’s mobile technology, built around an AI-powered interface and supported by breakthrough hardware designed to unlock the full potential of artificial intelligence capabilities.
Samsung emphasizes that this technological advancement goes beyond improving device functionality—it fundamentally transforms the user experience by creating more intuitive and responsive interactions.
Focus on Foldable Technology
Based on the teaser shown on its website, the event will most likely feature new Galaxy Foldable devices, with registration already available for some exciting incentives, including up to a PHP 5,000 e-voucher and opportunities to win a Galaxy Tab S10 Ultra.
Samsung’s Vision for Connected Experiences
Via its SmartThings ecosystem and strategic partnerships, Samsung aims to deliver seamless and intelligent connected experiences across its entire product portfolio. Its integration of AI covers multiple categories, including smartphones, wearables, tablets, home appliances, and network systems.
We are expecting to see more teasers and reveals as the date get closer, so stay tuned. Be the first to find out about the new Galaxy devices by signing up.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
