MediaDonuts by Aleph has officially rebranded as Aleph across Asia-Pacific markets, marking a significant milestone in the company’s global digital transformation strategy. The rebranding encompasses operations in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam.
Strategic Consolidation
The rebranding represents the completion of Aleph’s acquisition of Entravision’s digital advertising business in summer 2024. While Aleph maintained an existing presence in APAC, the MediaDonuts acquisition substantially expanded its regional footprint and strengthened its position as a leading digital advertising platform.
MediaDonuts had established itself as a prominent online advertising player in the Asia-Pacific region. The integration under the unified Aleph brand creates a cohesive global network spanning over 150 markets worldwide.
The unified brand structure delivers three primary advantages for APAC operations:
- It provides strengthened global access by fully integrating APAC markets into Aleph’s international ecosystem of partners and clients. Advertisers and platforms now gain seamless access to Aleph’s comprehensive suite of media partners, payment solutions, and educational initiatives.
- The consolidation offers deeper local expertise to empower clients via integrated business offerings. This provides global clients with enhanced insights into the APAC digital landscape, stronger publisher relationships, and data-driven technology solutions for successful regional operations.
- The unified structure supports an evergrowing digital ecosystem. As an industry leader, Aleph continues to partner with key platforms and acquire cutting-edge technologies to deliver optimal solutions to clients.
Global Scale and Reach
Under the unified Aleph brand, the company now operates across 150+ markets globally, maintaining over 60 exclusive partnerships and serving more than 26,000 advertisers with a workforce of 1,500+ employees worldwide. Its digital platform partnerships include major players such as Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, and X.
Leadership Perspective
“Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph. With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we in turn bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter.”
– Pieter-Jan de Kroon, managing director of Aleph in APAC
“By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. This unified identity is a unified vision serving clients and partners. It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership.”
Gastón Taratuta, CEO and Founder of Aleph Group
Market Impact
The rebranding positions Aleph to capitalize on the significant growth potential within APAC markets while providing regional clients with enhanced access to global digital advertising technologies and expertise. The unified brand structure creates operational efficiencies and strengthens the company’s ability to deliver integrated solutions across its expanding global network.
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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
