Sony Philippines hosted an exclusive preview of its 2025 product line-up during a hands-on demonstration event on April 30, 2025, in Taguig City. Themed “Experience the Future of Entertainment,” the event brought together top-tier media representatives, technology and lifestyle influencers, and My Sony Members for a comprehensive first look at the brand’s latest innovations across home entertainment, personal audio, and digital imaging.
Sony’s Vision for Entertainment’s Future
Shuhei Sugihara, President and Managing Director of Sony Philippines, welcomed the event attendees and highlighted the company’s distinctive position in the market.
“Sony’s competitive edge lies in its integrated technology for content production (such as films and music) and its ability to deliver this content through its electronic devices. Sony is not only a retail electronics company, it’s a total Creative Entertainment company,”
Sugihara stated. He emphasized Sony’s goal “to become the brand chosen by the next-generation around the world, such as gen Zs, millennials, and aspiring creators who create Kando moments.”
Kentaro Imamura, Marketing Director of Sony Philippines, presented the comprehensive 2025 product line-up, which spans BRAVIA TVs and Theatre systems, ULT Power Sound Series, Sony Headphones, and an expanded Digital Imaging category with new cameras and lenses designed to support the creative industry.
A New Era in Home Entertainment
Sony’s new BRAVIA TV lineup debuts cutting-edge technologies for that authentic cinematic experience at home. The flagship BRAVIA 8 II features XR Triluminos Max technology that delivers breakthrough real-time picture optimization with deep blacks and hyper-realistic contrast. Its Slim One Slate concept design also integrates the screen and bezel into a single slate for a visually striking presentation.
Affordable without compromising quality, the BRAVIA 5 offers 4K detail with cinematic colors, powered by XR Backlight Master Drive that intelligently controls the LEDs for enhanced visual performance. The BRAVIA 5 comes in screen sizes up to an impressive 98 inches.
The BRAVIA 2 II packs a 4K Processor X1 and 4K X-Reality PRO technologies, which enable precise upscaling of HD content to near-4K resolution. Audio performance is enhanced by Dolby Atmos and DTS:X for multi-dimensional sound with spatial rendering.
BRAVIA Theatre System Expansion
Sony’s commitment to comprehensive home entertainment solutions continues with the expansion of the BRAVIA Theatre System. Following the 2024 release of the BRAVIA Theatre Bar 9—a 13-channel Dolby Atmos soundbar featuring 360 Spatial Sound Mapping and IMAX Enhanced certification—Sony is introducing the more compact BRAVIA Theatre Bar 6 in 2025, offering similar immersive audio capabilities in a sleeker form factor.
For enthusiasts seeking a complete surround sound experience, the BRAVIA Theatre Rear 8 speakers and BRAVIA Theatre Sub 7 wireless subwoofer deliver thunderous bass and precise spatial audio, enhancing dialogue clarity and positional audio cues.
ULT Power Sound Series: Portable Entertainment
The ULT Power Sound Series demonstrates Sony’s commitment to portable audio solutions. The ULT Tower 9 and ULT Tower 9AC bring powerful bass and 360° sound to any gathering, complete with vibrant party lights and karaoke features. The ULTMIC1 wireless microphone enhances the karaoke experience with clear vocals and seamless connectivity with ULT speakers.
For outdoor enthusiasts, the ULT Field 3 and ULT Field 5 wireless speakers deliver bold bass and durability with IP67 waterproofing and 12-30 hours of battery life. The signature ULT button provides an extra boost for enhanced listening experiences during outdoor activities.
Personal Audio Innovations
Sony’s personal audio category sees new additions with the WF-C710N wireless earbuds, which balance comfort, style, and smart noise-cancellation technology. Designed for professionals and audiophiles alike, these earbuds feature Adaptive Sound Control, crystal clear call quality, and up to 15 hours of playtime.
The popular WH-CH520 on-ear headphones return with fresh color options—playful pink and sunny yellow—while still delivering a 50-hour battery life, lightweight comfort, and Multipoint Connection functionality. Additionally, the WH-CH720N Wireless Noise Cancelling Headphones now come in a gentle pastel pink finish.
For information on product availability and updates, consumers are encouraged to visit the official Sony Philippines website.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
