HONOR unveiled the HONOR ALPHA PLAN investment strategy at the Mobile World Congress 2025 (MWC 2025). The milestone marks a pivotal moment in the company’s journey toward innovation in the AI era.
“AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world.”
James Li, HONOR CEO
HONOR ALPHA PLAN – MWC 2025
The plan introduces a USD 10 billion+ AI investment strategy and a commitment to provide seven years of Android OS and security updates for its Magic series.
During MWC, the company’s AI advancements captured the attention of notable figures including King Felipe VI of Spain. He expressed his admiration for the company’s AI Deepfake Detection technology, which addresses the growing concerns of online identity fraud brought upon AI-generated filters.
King Felipe VI was accompanied by Diana Morán, Spain’s Minister of Science and Innovation and they explored the company’s AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to interact with third-party applications and perform advanced tasks.
Recognized for Excellence at MWC 2025
HONOR’s innovations earned over 50 media awards for its technological advancements and products. Among these include:
- Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.
- Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide.
- Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort.
- MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals.
Looking Ahead
With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, it continues to redefine the role of AI in every life.
For more information and announcements, visit the official website, Facebook, Instagram, and TikTok Shop.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
