OpenAI has significantly lowered the barrier to entry for ChatGPT Search by removing the login requirement. This move positions ChatGPT as a more direct competitor to traditional search engines like Google, making it readily accessible to a wider audience.
OpenAI – ChatGPT Search is More Accessible Now
Previously, utilizing ChatGPT Search necessitated creating an account. Now, users can directly access the AI-powered search engine simply by visiting the ChatGPT website. This streamlined experience aims to attract a larger user base and encourage broader experimentation with AI-driven search capabilities.

While this change enhances accessibility, it’s important to note that some features, such as saved chat history, voice instructions, and custom instructions, may remain exclusive to logged-in users.
By removing the login barrier, OpenAI is strategically positioning ChatGPT Search as a user-friendly and readily available alternative to traditional search engines. This move has the potential to significantly impact user adoption and reshape the competitive landscape of online search.
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