Haier showcased its newest product innovations during its grand launch event at Market! Market! in BGC, Taguig City on November 15, 2024. The event, aptly themed “Unveiling Fresh Possibilities,” introduced an impressive lineup of smart refrigerators and washing machines, demonstrating the company’s dedication to technological advancement and sustainable solutions.
The launch event commenced with an engaging opening program, featuring a dynamic ballet performance by Dance World Magnifique, followed by insightful remarks from Haier Philippines’ President and CEO, Mr. Xuhong Yan, who emphasized the company’s vision for Filipino households.
Product Innovation Highlights
The centerpiece of the launch was the unveiling of Haier’s latest appliances, including:
- New 4-Door Refrigerator
- Mirror Glass Series Refrigerators
- Advanced Washing Machine lineup
- Next-generation air conditioning systems
Ms. Jennifer Samson, Haier’s Product Planning Executive Director, presented the refrigerator lineup, noting that “Haier’s latest refrigerators are designed to elevate the modern home with style and functionality.” The new models feature enhanced energy efficiency, spacious interiors, and smart connectivity capabilities.
The washing machine presentation, led by Lead Product Trainer Mr. Joshua Sia, introduced eco-friendly and self-cleaning technologies designed to revolutionize household laundry practices.
Additionally, AC Business Unit Director Mr. Francis Serrato showcased their new air conditioning system, highlighting its smart features and energy-efficient operation.
Interactive Engagement
The event incorporated engaging activities for attendees, including:
- Interactive product demonstrations
- Mini-games with prizes
- Social media engagement using #MoreCreationMorePossibilities
- A raffle draw featuring a personal refrigerator
The launch concluded with a media session where Haier executives discussed the company’s strategic direction and market positioning in the Philippines.
For more information on Haier and its products, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
