FUJIFILM Launches X-T50 and GFX 100S II


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FUJIFILM has announced the exciting launch of two highly capable new camera models – the X-T50 mirrorless digital camera and the GFX 100S II large format mirrorless digital camera. These releases pack impressive imaging power into portable and lightweight bodies, expanding FUJIFILM’s lineup with stellar options for photographers of all levels.


X-T50 is the latest stellar addition to FUJIFILM’s acclaimed X series of mirrorless cameras. It’s extremely compact and lightweight at just 438g, and delivers truly outstanding image quality thanks to these key features.

  • 40.2 megapixel back-illuminated X-Trans CMOS 5 HR sensor
  • High-speed X-Processor 5 image processing engine
  • 5-axis 7.0-stop in-body image stabilization
  • Dedicated Film Simulation dial on top plate for tactile color profile control
  • Versatility for outstanding stills and video in any situation


On the higher end, FUJIFILM has also unveiled the cutting-edge GFX 100S II. Despite packing an enormous 102MP large format sensor approximately 1.7 times larger than full-frame, the GFX 100S II is an extremely portable tool at just 883g, making it the lightest ever GFX body. Key features include:

  • 102MP large format sensor for immense resolution and 3D rendering
  • AI-based subject detection autofocus
  • Robust 8-stop 5-axis in-body image stabilization
  • Autofocus down to -5.5EV and 7fps continuous shooting
  • 4K/30p video recording capability
  • Ultimate image quality in a portable package

Both the X-T50 and GFX 100S II benefit from FUJIFILM’s industry-leading Film Simulation modes, providing photographers stunning control over color rendering and aesthetics straight out of camera. These new releases also stand at the forefront of digital content authentication, integrating technology developed in partnership with the C2PA and CAI initiatives to preserve image provenance data.

XF16-50mmF2.8-4.8 R LM WR

Pried at PHP 44,990, this new kit lens replaces the current XF18-55mm option, offering a focal length range of 16-50mm with an aperture range of F2.8-4.8. It features weather sealing and an internal focusing system, making it compatible with X-Series models such as the X-T5, X-S20, and X-T50, providing a new XF16-50mm kit lens option.


This lens allows you to capture subjects at twice the distance compared to previous options in the GFX series, serving as its longest telephoto prime lens. Lightweight and compact, it boasts a 6.0-stop Optical Image Stabilization (OIS) and is capable of resolving up to 102MP.


Q: What are the body-only pricing options?

A: The X-T50 body is PHP 92,990, while the premium GFX 100S II body retails for PHP 329,990.

Q: What kit lens options exist for the X-T50?

A: There are two kit options – the X-T50 with 15-45mm lens for PHP 98,990, or the X-T50 with 16-50mm lens for PHP 117,990.

Q: What other new accessories were announced?

A: Along with the XF16-50mm lens and MHG-GFXS grip, FUJIFILM also revealed pricing for other recent releases like the X-S20 16-50mm kit for PHP 109,990, the X-T5 16-50mm kit for PHP 136,990, and the GF500mm lens for PHP 220,990.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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