Heineken, Bodega, and HMD Global Introduce the Nostalgia-inducing Boring Phone

Heineken HMD Global Boring Phone launch featured image

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Heineken, in collaboration with the creative firm Bodega and HMD Global, released the Boring Phone which is a feature phone or an ‘anti-smartphone’. It supports up to 4G connectivity and the Snake game.  

Heineken x Bodega HMD-made Boring Phone

Heineken HMD Global Boring Phone launch 1

The device is a semi-transparent flip phone designed with simplicity in mind and the iconic Heineken green color on the physical buttons.

It has a 2.8-inch QVGA (240×320) main display and a 1.77-inch cover display. Speaking of the back, it has a 0.3MP camera and an LED flash.

Heineken HMD Global Boring Phone launch snake

The device runs on Mocor RTOS and features the classic Snake game, FM radio, and a headphone jack. The feature phone also boasts 128MB storage and a microSD slot for storage expansion.

Heineken HMD Global Boring Phone launch 2

As it looks to be a device from the past, it has a 1450mAh battery with up to a week of standby and is said to offer up to 6 hours of talk time on 3G or 4G networks.


Q: Why did Heineken name it the Boring Phone?

Heineken HMD Global Boring Phone launch 3

A: It was intentionally named to emphasize its simplicity. Despite this being the case though, the transparent body adds a touch of intrigue making it interesting.

Q: How much is the Boring Phone?

A: Unfortunately, the device isn’t for sale. Heineken announced that there will only be 5,000 units and these will be exclusively available through giveaways in the UK.


Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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