Apple Reportedly Set to Overhaul its Mac Lineup with AI-Focused M4 Chip

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Apple is reported to be preparing a major overhaul of its Mac product line, including the iMac, MacBook, and Mac mini, focusing on artificial intelligence. The company is nearing production of the M4 processor, aiming to boost interest in its Mac lineup.

Apple Mac Products Overhaul

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According to reports by Bloomberg leakster Mark Gurman, There will be three distinct groups for the M4 Chip-powered machines:

  1. Donan: It is anticipated that this entry-level M4 chip will appear in a new MacBook Pro basic model, upgraded MacBook Airs, and a less expensive Mac mini configuration.
  2. Brava: This version of the M4, with its more potent processing, is probably meant for MacBook Pro models at the upper end of the spectrum, as well as a more expensive Mac mini option.
  3. Hidra: The flagship Mac Pro desktop will be powered by the top-tier Hidra CPU, demonstrating Apple’s dedication to providing high-performance in-house silicon in response to consumer demand.

Beginning in late 2024 and continuing through 2025, the company intends to deliver its Mac portfolio in phases. These phases will include the introduction of new iMacs, upgraded Mac Minis, high-performance models, and entry-level 14-inch MacBook Pros.

The brand plans to showcase its AI capabilities and its seamless integration with macOS at its developer conference in June, alongside the anticipated iPhone 16 series.

Macbook front


  • What is the focus of Mac product line overhaul?
    • Apple is revamping its Mac product line, including the iMac, MacBook, and Mac mini, with a focus on artificial intelligence and the introduction of the M4 processor.
  • What are the different M4 chip-powered machines mentioned in the report?
    • The report describes three groups of M4 chips:
      • Donan: For the basic MacBook Pro model, updated MacBook Airs, and a more affordable Mac mini.
      • Brava: For higher-end MacBook Pro models and a premium Mac mini option.
      • Hidra: For the flagship Mac Pro desktop, offering top-tier performance.
  • What is the timeline for releasing new Mac products?
    • Apple plans to roll out its Mac product updates in phases starting in late 2024 and continuing through 2025. These phases include new iMacs, upgraded Mac Minis, and various MacBook Pro models.
  • How is the brand integrating AI with its macOS operating system?
    • Apple aims to showcase its AI capabilities and seamless integration with macOS during its developer conference in June, along with the anticipated iPhone 16 series.
  • What can we expect from the company’s next developer conference?
    • Apple’s developer conference will highlight the company’s advancements in AI technology and its integration with macOS, as well as new Mac products and the iPhone 16 series.

Source | Featured image

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.

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