According to a recent International Data Corporation (IDC) report on the local smartphone market in 2023, Transsion topped the smartphone market in the Philippines with impressive growth.
Transsion – 2023 Philippine Smartphone Market Leader
The parent company of TECNO Mobile, Infinix, and itel held a formidable share of the Philippine smartphone market at 34.2% to garner the top spot. This is a 98.3% Year-on-Year (YoY) growth which is the highest among all the manufacturers in the Philippines.
IDC mentioned that TECNO grew upwards after the introduction of the Phantom series in 2023, its first smartphone at above USD 500.
realme found itself second to Transsion with a 15.9% market share down by -27.6% compared to 22.8% in 2022.
OPPO, vivo, and Xiaomi rounded out the top five with 12.2%, 11.3%, and 9.8%, respectively. OPPO and Xiaomi saw a negative YoY growth at 11.4% and 11%, respectively. Meanwhile, vivo grew by 11.7% YoY after its 10.5% market share in 2022.
Overall, the Philippine smartphone market registered a 3.8% YoY growth to 16.9 million units in 2023.
“The market made a strong comeback towards the end of 2023, driven by year-end holiday festivities and Transsion’s new product line-up, propelling the <US$100 price segment to more than double both quarterly and annually.”
Angela Medez, IDC Philippines Client Devices Senior Market Analyst
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
