Sony Alpha 9 III Launched in PH for PHP 300,000

Sony A9 III (26)

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Sony has introduced the groundbreaking new Alpha 9 III camera featuring the world’s first full-frame global shutter image sensor, enabling distortion-free burst shooting at speeds up to 120 frames per second with no blackout.

The Sony Alpha 9 III is equipped with a newly developed 24.6-megapixel global shutter full frame stacked CMOS sensor with built-in memory and Sony’s latest BIONZ XR image processing engine. This innovative sensor, when combined with AI-powered autofocus allows for continuous shooting with AF/AE tracking at approximately 120 fps with no viewfinder blackout.

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The global shutter eliminates rolling shutter distortion typically seen when capturing fast moving subjects or panning during bursts. It achieves astonishing shutter speeds up to 1/80,000 second (and 1/16,000 second in continuous drive). When paired with a compatible Sony flash like the HVL-F60RM2, the Alpha 9 III uniquely enables flash sync at any shutter speed up to 1/80,000 second.

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Sony Alpha 9 III is no slouch when it comes to video either – it’s the first Alpha series camera that can record 4K 120p video at the full width of the sensor. It can also capture oversampled 6K for high resolution 4K 60p footage. On the other hand, the S-Cinetone color science borrowed from Sony’s VENICE cinema camera renders beautiful, naturalistic skin tones in-camera.

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Sony engineers also developed the body with professional use cases in mind. The redesigned grip provides good handling even with large lenses, improved buttons facilitate access to oft-used settings, and the 4-axis touchscreen LCD allows intuitive operation. Dual UHS-I/II SD/CFexpress Type A card slots and 5GHz wireless transfer help for efficient post-capture workflows.

Key Features of the Sony Alpha 9 III

  • World’s first full-frame global shutter sensor enabling 120fps distortion-free bursts
  • 24.6MP resolution with built-in memory
  • AI-powered autofocus with up to 120AF/AE calculations per second
  • 1/80,000s maximum shutter speed (1/16,000s in continuous)
  • Full-speed flash sync at any shutter speed
  • 4K 120p and oversampled 6K 4K 60p video
  • Enhanced professional handling via body design
  • Dual UHS-II SD cards & fast 5GHz wireless transfer

Pricing and Availability

Sony Alpha 9 III is now available in the Philippines and is priced at PHP 349,599 (Body Only). For more information, click here.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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