Nothing CEO Carl Pei has just announced its sub-brand, CMF by Nothing in its latest Community Update video.
CMF by Nothing
According to Pei, the new sub-brand will be focused on delivering timeless designs at a more accessible price coupled with trusted quality. Meanwhile, the main Nothing brand will focus on innovation, premium, and offer the latest technology.
CMF by Nothing has a dedicated team separate from Nothing, “to assure that there’s no distraction from its main products”.
It was also revealed that the sub-brand will be launching its first products later this. These are confirmed to be a smartwatch and earbuds.
We expect to see the same amount of teasers and possibly even leaks on the first devices of the Nothing sub-brand as we get closer to launch. However, let’s not forget that there were leaks and speculations of a sub-brand and its unique design language as early as December 2022.
Meanwhile, if you want to watch the announcement, watch it below:
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.