Lazada Unveils LazzieChat, First eCommerce AI Chatbot of its Kind in SE Asia

LazzieChat Lazada Chatbot banner

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Lazada Group released LazzieChat, the first eCommerce AI chatbot of its kind in Southeast Asia powered by OpenAI ChatGPT technology in Azure OpenAI Service. 

LazzieChat can answer users’ shopping queries on the Lazada platform to provide an engaging, informed, and personalized shopping experience.

LazzieChat eCommerce AI Chatbot

LazzieChat (named after Lazada’s Lion mascot Lazzie) leverages Lazada’s AI technology and platform to understand and respond to queries, suggest relevant products, and link products available on Lazada, allowing users to shop quickly and conveniently.

“Lazada is one of the first Southeast Asian eCommerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth. Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love and creating value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone.”

Howard Wang, Lazada Group Chief Technology Officer


“By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers, and brands. We’re excited to help Lazada welcome a new era of retail innovation with Microsoft Cloud. By adopting artificial intelligence, Lazada will deliver personalized recommendations, enhance the customer experience, provide faster customer assistance, and transform the buying experience in APAC.”

Diomedes Kastanis, Microsoft CTO for Asia Pacific

LazzieChat is a natural language chatbot developed by Lazada and is available in English for the Philippines, Indonesia, and Singapore markets, and will soon be available in a Bahasa Indonesia version. It is constantly improving to recognize inappropriate content and respond responsibly to user queries.

For more information, visit Lazada’s website.

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and formerly wrote for Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.

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