Fujifilm Instax SQ40 Launched with a Retro Design

Fujifilm instax SQ40 launch 2

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Fujifilm has officially unveiled the Instax SQ40, the company’s latest film camera that combines square film with a retro design.

Fujifilm Instax SQ40

The Instax SQ40 measures 13.4 x 11.4 x 5.7 cm and has a shoulder strap. The larger size is due to it using that larger Instax Square film.

Fujifilm instax SQ40 launch modes

The camera is able to adjust the exposure, which simplifies the process of taking photos. Additionally, you can rotate the lens to switch to selfie mode. Selfie mode focuses the lens at a distance of 0.3 to 0.5m.

The lens has a small mirror so you can see your photo, this should come in handy, especially for selfie mode. It also has a flash that’s effective up to 2.2 m.

The SQ40 is equipped with two CR2 button batteries which are said to offer up to 30 film packages.

Pricing and Availability

Fujifilm instax SQ40 launch 1

The Fujifilm Instax SQ40 is now available for pre-order for EUR 160 (around PHP 9,800) on Amazon but it will officially ship starting June 29. You can also pick up a pack of 20 photo films for EUR 18 (around PHP 1,100).

*Prices in PHP are direct conversions using the exchange rate at the time the content was published. These are not indicative of actual local pricing and don’t include additional costs like taxes, etc.


Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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