ASUS put Filipino craftsmanship at the forefront during the recently ended Incredible Transformation: Future-ready Business Management Workshop for Filipino Artisans. After a widely successful Zenbook S 13 OLED launch last year, the ASUS and Zarah Juan collaboration culminated through specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines.
ASUS Blostering support for local artisans
Artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City gathered in Ortigas Center, Pasig City, on March 9, 2023. Each community received a laptop to support them in their business transformation and digitize their day-to-day business transactions.
The manufacturer partnered with Filipino social entrepreneur and fashion accessory designer Zarah Juan to design and create a limited edition sustainable locally-made bag to launch the world’s lightest 13.3-inch 2.8K OLED laptop ASUS Zenbook S 13 OLED.
The Zarah Juan Zen Tote materializes ASUS’ thrust towards human-centric design thinking. Made by artisan communities in the country and of locally available materials, the Zen Tote depicts the perfect balance between aesthetics and functionality — the perfect accessory with the Zenbook S 13 OLED.
The Zarah Juan brand is the designer’s solution for single-use bags. Her journey as a designer and an entrepreneur led her to strengthen the livelihood of Filipino artisans.
“Our philosophy has always been innovation that enhances users’ way of life. We hope the ASUS Vivobook 13 Slate OLED laptops our Filipino artisans received will empower them to work toward incredible success and gear them up for the international export stage. We believe they are vital in preserving and expanding the vibrant Filipino culture.”
George Su, ASUS Philippines, Country Manager
“The ASUS and Zarah Juan partnership is one of a kind because there is an aligned vision to dig deeper into how we can work together in empowering our artisans. We are thankful to ASUS for providing them the right tools they need to be more competitive and ready to face the global market”
Zarah Juan, Creative Director
Filipino craftsmen attended a full-day training to understand how technology may improve the efficiency, speed, and overall quality of their work. Students learned how to create data sheets and encode business information such as product pricing, materials inventory, and admin forms, to mention a few. Students were also shown how to properly care for their computers in order to optimize their use and advantages for future generations.
T’Boli Community participant Jenalyn Ipil expressed her gratitude toward ASUS and Zarah Juan, “Matutulungan po yung community namin na ma-improve yung aming ginagawa at yung mga skills namin sa paghawak ng computer (This training will enhance the way we do business and improve our computer skills).”
The ASUS x Zarah Juan collaboration proved to be a holistic campaign that raises product awareness and highlights cultural continuity by providing livelihood to Filipino artisans and equipping them with digital know-how to fulfill the digital demands of their existing and future clients.
For more information, visit the official ASUS website.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and formerly wrote for Grit.PH.
He is also a musician, foody, gamer, and PC enthusiast.
