Samsung at CES 2023: Connecting Innovation and Sustainability

CEO and Head of DX (Device eXperience) Division, Samsung Electronics
Gadget Pilipinas

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We are living in a very complex world where changes are as rapid as they come. We now have to navigate uncharted waters where everything is changing – from technology to markets to consumers – and as such, this comes with additional challenges brought by the pandemic and uncertainties in the global economy.

As such, the ‘environment’ and the ‘experience’ of how we live has become more important, deepening our concern for creating a sustainable future.

As the global leader in consumer electronics and information and communication technologies (ICT), I believe that Samsung Electronics has a responsibility to establish an eco-conscious value chain through our innovative technologies and products, as well as to provide more valuable and enlightening experiences to each and every consumer.

It is for these reasons that Samsung has been focusing all its efforts to recognize sustainable innovation as the essential value and key element in our business.

At CES 2023, Samsung will outline its plan for “Bringing Calm to Our Connected World” by underlining our responsibilities and vision to strive towards this goal and share our journey together for creating a sustainable and prosperous future.

SmartThings: Providing Evolved Hyper-Connected Experiences That Are Invisible Yet Present in Our Lives

At CES 2023, Samsung will present a new and expanded SmartThings experience that integrates your home ecosystem even more seamlessly, with a system that is supported by enhanced security.

We will also explore easier and safer ways to connect devices and appliances, and how to make customized experiences for each user even more precise with AI.

We are closely cooperating with various industry partners to embody the SmartThings experience, creating a new path to provide optimal and customized connected experiences to users according to their individual preferences and lifestyles.

Sustainable Future in the Hyper-Connected Era

Samsung has been paying attention to how technology can address difficulties and problems encountered in daily life. In addition, we have continued to identify ways to contribute to creating and sustainable future by developing products that are sustainable and equipped with innovative technologies.

Since we announced our new environmental strategy in September, we have underlined how we plan to contribute to overcoming the climate crisis through our innovative technologies, including ultra-low power semiconductors and energy-saving products. We also announced our goal to achieve zero net carbon emissions by 2050.

Saving energy through SmartThings and developing eco-conscious innovative products show how we are upholding our sustainable, forward-thinking values.

In addition, we are actively promoting our environmental and societal efforts by participating in sustainable business management partnerships with other stakeholders, such as internal organizations, industries, and citizens.

We joined the steering committee for the Asia Clean Energy Coalition (ACEC) together with major global companies and NGOs to expand renewable energy supply to its major production bases in Asia.

Furthermore, we joined the Semiconductor Climate Consortium (SCC) as a founding member during the COP27 UN Climate Change Conference held in November. Though its organization, we aim to set and implement plans to reduce the overall greenhouse gas emissions of the semiconductor industry, create eco-conscious ecosystems by setting a carbon reduction target, develop greenhouse gas reduction technologies and support green technology startups.

We will continue to pave the way to the hyper-connected era, empowering consumers to help create a sustainable future by simply using Samsung products.

One More Step for Mankind: Samsung’s Sustainable Journey

When developing new technology for users, we have always been asking the question “What should we do?” rather than “What can we do?” This is because technology can change the way people communicate with and experience the world, make daily life more enriching and can act as the driving force toward a better future.

At CES 2023, we will show our industry-leading efforts that go beyond simply making great products with advanced technologies and aim to unleash new experiences through technology, making our daily lives and the world even better.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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