WIKO, the French smartphone brand, has recently announced P-Pop group G22 as its first celebrity endorser in the Philippines.
“We’re very excited because this is our first endorsement as a group.”
AJ, G22 leader and main rapper
The girl group is composed of Alfea, AJ, Bianca, and Jaz and debuted in February 2022 under Cornerstone Entertainment. The group has released two hit songs “BANG!” and “Babalik”. Additionally, they also performed at PPOPCON 2022, a two-day P-pop convention held at the New Frontier Theater and Smart Araneta Coliseum earlier this year.
“We want to share our advocacy and spread more awareness that everyone is a female alpha and that WIKO is also an alpha brand.”
Alfea, G22 lead vocalist and visuals
WIKO launched in 2011 to bring French and fresh aesthetics to their smartphones. The brand entered the Philippines earlier this year with the WIKO T50 and WIKO T10.
“G22 has a creative, youthful passion and style that resonates well with their fast-growing number of young fans. This is why we think that they’re the perfect fit to bring WIKO to the forefront by using the phone to personally express themselves and share their experiences and dreams to the Bullets fandom. We’re excited to partner with G22 and we can’t wait to grow as well with this talented group.”
Jacqueline Li, WIKO Marketing Director for the Philippines
As part of the partnership, WIKO and G22 have projects and events lined up for the next few months including mall shows.
The group thanked their fans for their continuous support and the whole P-pop community. “We’re super thankful for our Bullets. Dahil sa kanila, we’re able to have another Bullet like WIKO,” AJ said.
For more information on WIKO, visit the official website and to see their gadgets, visit the official Lazada and Shopee stores.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
