Meta has just announced that starting October 1, 2022, Facebook Live Shopping and its features will be discontinued.
The company clarified that you will still be able to use Facebook Live to broadcast live events, but the ability to create product playlists or tag products on the Live videos will no longer be available.
The decision to remove Facebook Live Shopping is explained to be because the company is shifting to Reels on Facebook and Instagram, its short-form video product.
Meta suggests trying experimenting with Reels and Reels ads on Facebook and Instagram. Additionally, you can also tag products in Instagram Reels.
There will still be live shopping on Instagram though, assuming you have a shop on the platform with checkout.