Epson Philippines is currently leading the local home and office printer market even after the pandemic hit. The company brought in a 50.7% market share by the end of Q1 2022.
But this does not come without any challenges. A report from IDC says that the printer company is still having issues regarding its ink cartridge and ink tank lineup stocks.
However, the manufacturer’s L-series printer models continue to hold the country’s largest share in the company’s inkjet SKUs.
“As evidenced by our first-quarter performance this year, Epson was able to deliver. We have met the demands of our customers to maintain our position as a market leader. Through the support of our partners across consumer, supplier, and retailer markets, we were able to recalibrate priorities and assure that Epson will continue to deliver high-performing products and services.”
Ed Bonoan, Epson Philippines, General Manager of Marketing
Furthermore, IDC reported that laser printer sales have dropped 32.2% from last year. This is after the fact that the demand and sales attributed to inkjet printers has risen in demand bringing in 13.9% year-on-year growth.
“In spite of the slowdown in demand with spending decline towards the end of 2021, the COVID-19 surge due to the omicron variant, and even the ongoing stock issues experienced the global printer market, there seems to be no long-lasting effect on the overall printer demand. However, it definitely challenged HCP suppliers and providers to be more resourceful in their allocations and offerings to assure that demands are being met without compromising too much on performance and quality.”
Lilibeth Agudo, IDC Philippines, IPDS market analyst
Even with the challenges presented to the company, Epson still manages to continue its efforts to properly maintain relationships and communicate with its partners regarding supply chain updates which include consumers to suppliers, from private organizations to public institutions.
Lastly, the Philippine HCP market remains positive because more sales and demand opportunities are growing due to sectors opening up again and shifting towards a more versatile and hybrid set-up.