Japanse global retailer UNIQLO invites Filipinos to “Wear Your World” at the 2022 UT Convention, happening today, May 13, at SM Megamall.
The latest UT lineup continues to serve as a tool of self-expression – encouraging customers to wear what they love based on their personalities and what they love to do. Drawing inspiration from pop culture, including the realms of music, art, film, and more, customers can explore the different UT designs available this month of May through the UT convention.
Wear Your World
UNIQLO is set to release more collections following the launch of the Final Fantasy 35th Anniversary UT. Anime lovers will also be treated to UTs featuring Japanese titles like Gundam, Doraemon, and Pokemon. There will also be collections for Lego and Mickey & Friends.
Those who are into art will certainly enjoy the collaboration with the Museum of Modern Art (MoMA), one of the largest and most influential institutions of its kind, which feature art masterpieces. Then there’s the partnership with Magnum Photos, an international photographic cooperative that was able to document most of the world’s major events and personalities since the 1930’s, and The Brand’s Car collection that features automobile designs from legendary automakers.
Lastly, winning designs form the UT Grand Prix (UTGP), a design competition that uses t-shirts as a creative medium, will also be showcased at the convention. This year’s theme is Peanuts.
New UT Leadership
UNIQLO is also introducing artist Kosuke Kawamura as the newest Creative Director for UT, bringing to the brand his deep knowledge of pop culture, distinctive original style, and a strong design background.
Prior to his assignment, he also designed graphics for multitalented apparel brands, and has also designed and directed materials for live performances and events, DVD and CD jackets, book covers, and advertisements. Kawamura previously collaborated with UNIQLO in creating collages for the Dragon Ball collection.
Shop online via uniqlo.com/ph or download the UNIQLO app via Google Play Store or Apple AppStore.