Kingston FURY continues on its mission of connecting gamers to their passion with the unveiling of the world’s first Kingston FURY Gaming Lab, located at its APAC office in Hsinchu Science Park, Taiwan.
Showcasing Kingston’s commitment in creating a comprehensive gaming ecosystem, the Kingston FURY Gaming Lab integrates compelling gaming solutions and technology by offering visitors an immersive experience that links Kingston FURY’s memory and storage solutions with real-life applications.
World’s Leading Brand Pushing Industry Standards
Kingston was ranked as the #1 supplier of third-party DRAM modules for the 18th consecutive year, and the #1 supplier of Channel SSD units in 2021. Utilizing 20 years of expertise and an established reputation in the PC gaming hardware market, Kingstone debuted its high-performance gaming line, Kingston FURY, in 2021. As a leader in the launch of DDR5 memory products, Kingston FURY further expanded its portfolio with the FURY Renegade PCIe 4.0 NVMe SSD.
From its engineering processes to product testing and quality control, Kingston’s R&D center at the Hsinchu Science Park has been the framework for countless innovative projects, which also made it the ideal spot for the Kingston FURY Gaming Lab.
Integrated Gaming Experience at the First Kingston FURY Gaming Lab
The Kingston FURY Gaming Lab is decorated by the brand’s signature colors – fiery red and jet black complimented by heat spreader patterns throughout. The setup is adorned with LEDs that resemble the vibrant RGB lighting effects of the brand’s FURY range enjoyed by gamers across the world.
Zone A involves a DRAM-shaped pillar where visitors participate in an interactive game to understand the type of gamers they are and get recommendations on which products are best fit for their needs.
Zone B showcases three PC builds customized by the world’s top PC modders – FURY Racing Spacecraft, Memory Nexus, and FURY Jet Pack. These mods embody the brand’s rebellious spirit and innovative image. The PCs along with one laptop in this Zone are equipped with different Kingston FURY products, including DDR5 memory, Renegade PCIe 4.0 SSD, and the latest Impact DDR5 SODIMMs for laptops and small form factor machines.
Zone C gives a deeper look into Kingston’s engineering process and its strategic alliance with industry partners that ensure seamless platform compatibility and performance.
Sneak Peak of the Newest DDR5 RGB Memory
Kingston FURY also gave a preview of its brand new RGB lighting effects for DDR5 memory, showcasing 16 presets including countdown, fireworks, flames and rhythm special effects controlled by the intuitive Kingston FURY CTRL software. This allows users to personalize the colors and speeds of the lighting schemes to match their overall setup.
“Our business and marketing strategies heavily emphasize the feedback from our customers, so we seek to bring the latest and most exhilarating gaming experience to the table. Here at the gaming lab, we look forward to gamers, overclockers and partners participating in the fine-tuning and optimization of Kingston FURY products to help us emphasize the evolving needs of our customers.”
– Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region
Kingston FURY Beast DDR5 memory will be available in the second quarter of this year. For more information, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.