realme concluded its realme Brand Summit on February 11 where it shared that it will continue its winning user-oriented philosophy and product innovation as a brand for and by the youth.
“realme is and will always be a user-oriented brand, and our products are the key to our success. We seek to understand our customers’ needs and optimize our product portfolio to meet the market needs and situation in this ever-evolving landscape.”
Austine Huang, realme Philippines’ VP for Marketing
As part of the product vision, the company will continue to expand its IoT portfolio and launched the first realme TechLife partner brand DIZO in the country.
The brand is committed to furthering its reach and accessibility. It will also focus on providing its services through availability in new purchase channels and service center coverage to provide a seamless user journey to consumers.
The brand also plans to give back to its community by uplifting their lives and enabling their passing through a series of branding campaigns. This includes a stronger presence in the esports and gaming scene through the realme Mobile Legends Cup with Season 6 and 7 coming this year. The brand is also fully supporting the Philippine National Esports Team, Sibol as its official smartphone partner.
The brand also continues to empower and support today’s youth by partnering with organizations through its Dare to Dream social program.
“We couldn’t thank the realme Squad enough for their continued love and support these past few years. As we begin another chapter, we are dedicated to leap higher, further, and stronger in the pursuit of our goals to offer the best products and services to our Filipino fans,” shares Huang.