Qualcomm and Ferrari Announce Strategic Partnership


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Qualcomm has just announced its partnership with Ferrari for Ferrari road cars as well as the Scuderia Ferrari Formula One and Ferrari esports teams.

Qualcomm - Ferrari partnership

The partnership will bring the Snapdragon Digital Chassis to the upcoming Ferrari road cars. Meanwhile, the Snapdragon logo will be used in the new Scuderia Ferrari F1-75 car. The Maranello marque’s esports activities will also be part of the partnership.

The Qualcomm suite will consist of open and scalable cloud-connected platforms pitched at next-generation vehicles. These are said to deliver the new Ferrari digital cockpit and their assisted driving advanced system.

“Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”

Benedetto Vigna, CEO of Ferrari

“We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”

Cristiano Amon, President and CEO of Qualcomm

Source | Via

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