Samsung Electronics Co. Ltd. has announced that it has appointed Mr. Minsu Chu as the new president of Samsung Electronics Philippines Corporation (SEPCO).
Mr. Chu has over two decades of experience including 11 years in Samsung. He was previously President of Samsung Electronics New Zealand and the Business Director of the Mobile Business in SEPCO from 2014 to 2018.
“I am very pleased to return to the Philippines which I have long considered as my second home. This country has immense potential with its dynamic economy and a large and young population. Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track.” Minsu Chu, New President of SEPCO
The appointment comes on the heels of the robust business performance of Samsung Philippines despite the impact of the COVID-19 pandemic. Mr. Chu aims for a stronger synergy between its different business units namely Mobile, Visual Display, and Digital Appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers.
“We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry,” he added.
Samsung Electronics recently announced a newly merged Device eXperience (DX) Division. This comprises of the Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, Mobile eXperience (MX) Business, and Networks Business.