LG Styler Unveiled in the Philippines


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LG has just introduced the LG Styler in the Philippines. The new product is designed to keep clothes fresh and clean without needing to lauder them excessively.

LG Styler launch event

The company envisions the Styler as the future of wardrobe management, especially with the country’s unpredictable weather. Normal clothes are easy to wash, but some clothes like jackets or dresses with fragile fabric are a different story altogether. It is with these clothes that the Styler comes in.

LG Styler photo 2

All you need to do is put your clothes inside and it’s good as new in minutes. Additionally, you can do this to shake off wrinkles and odors. This helps you take care of suits, dresses, sweaters, and other high-maintenance clothes all with the touch of a button.

The Styler prevents shrinkage and damage to special fabrics thanks to its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage.

LG Styler - Jun Lee, Steph and MD
L-R: Jun Lee, LGEPH product director for Home Appliances, Stephanie Zubiri, LG brand ambassador, Sungjae Kim, LGEPH managing director

At the core of the new product is the patented LG TrueSteam technology that eliminates over 99.9% of germs and bacteria found in clothing and toys. The technology is approved as asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA).

Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from hot, moist air inside Styler. Meanwhile, Pants Crease Care creates a crisp crease-line without an iron.

LG Styler photo 3

In addition to its functionality, it has a sleek and stylish aesthetic making it blend well with any interior. You can also operate and monitor the new product via the ThinQ app.

LG - Pasig City Vico Sotto donation

LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. The company has been a long and ardent supporter of the LGU where the LGEPH headquarters is located. It has also donated washing machines, refrigerators, and digital signage displays to help out city front liners and its constituents over the past months.

LG - Pasig City Vico Sotto
L-R: Sungjae Kim, LGEPH managing director, Pasig City Mayor Vico Sotto, Young Park, LGEPH product director for Air Solutions

The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”

Seungjae Kim, LG Philippines’ Managing Director

The LG Styler is available through authorized dealers in LG flagship online stores on Lazada and Shopee.

For more information on the Styler, click here.

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