AIA Philippines Revitalizes Digital Platforms


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In an effort to push the boundaries to achieve global capabilities of AIA Philippines and BPI AIA, the two life insurance powerhouse companies in the Philippines announced their revitalized technology, digital and analytics (or TDA) direction. During today’s media roundtable, the officers of the AIA Philippines, formerly AIA Philam Life, announced that their full speed ahead to streamline their processes, strengthen their operations, enable their people, and provide relevant solutions to customers while continuously improving service delivery. AIA Philippines is the country’s premier life insurance company, which was established in 1947.

“With our recent rebrand to AIA Philippines and consequently, BPI AIA, we continue to ramp up our internal transformation to be better positioned for the future as we embrace our global capabilities, aspiring to lead in the TDA space within the life insurance industry,” stated Leo Tan, Chief Marketing Officer of AIA Philippines.

AIA Philippines Chief Technology Officer, Noel Mendoza, shared various TDA initiatives that the Company has undertaken, emphasizing how the end user is at the center of the project design and development, to ensure ease of use and encourage adoption. This is especially true for projects that have the customers as the end users. “Our customers take the wheel. We will tailor, learn and evolve based on their wants and needs,” shared Mendoza.

As a life insurer with access to huge amounts of data, data and analytics and the use of cloud are also key areas that can help the business. “We will use the data we have for better insights and understanding. We will re-design our business models around the services they will need,” Mendoza expounded. “And finally, everything in the cloud—it’s where digital lives and comes alive.”

My AIA Platform and Total Health Solution ecosystem

Integrated in the revitalized TDA projects of AIA Philippines is My AIA, an integrated platform where AIA Philippines customers can access the Total Health Solution Ecosystem, which guides visitors to identify their financial needs and propose a specific insurance, protection and investment solution.

“My AIA is our customers’ all-in-one touchpoint where they can manage their protection, continue to choose living healthy, and access health care should they find themselves under the weather or worse, as may sometimes happen. This platform is the first step to demonstrate our commitment to make protected healthy living easy, and there will be more features coming soon, as we continue our design sprints and customer validations. Again, because we really mean it when we say: We put our customers at the heart of everything we do,” explained by Geegee Lopez, AIA Philippines Chief Operations Officer.

TDA, a key component of AIA Philippines’ pillars of business strategy

AIA Philippines and BPI AIA have faced numerous hurdles as a result of the ongoing epidemic, yet both companies have been able to pivot rapidly and successfully. TDA, which was formerly a side project of the corporation, was abruptly thrust into the spotlight, tracking the progress of technology and digitalization projects in the pipeline. Despite the hurdles inherent in remote work, these initiatives got off the ground swiftly, with a timely launch that met the business’s and consumers’ immediate demands.

“As we rebranded to AIA Philippines early this year, we firmly embraced the importance of TDA as a key component underpinning the various pillars of our business strategy,” remarked Kelvin Ang, AIA Philippines Chief Executive Officer. “As we go through transformation on our processes and the development of technology projects, TDA’s influence will not be limited to these, but will also necessitate a culture change, where we adapt agile ways of working as we continue to build a culture of innovation within AIA Philippines. These will all come together to help us fulfill our purpose of helping Filipinos live Healthier, Longer, Better Lives.”

If you are interested to try AIA Philippines’ platforms, check out this link. You can also visit AIA Philippines’ Facebook page to stay updated, or email them at [email protected]. You can also call them at (02) 8528-2000.

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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