Genshin Impact Partners with Razer for Co-Branded Products

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Genshin Impact developer and publisher miHoYo has just announced its partnership with Razer.

“With an extensive following across the globe, miHoYo is excited to work together with gaming giant, Razer,” said Yu Ling, Overseas BusinessDirector of miHoYo. “We look forward to delighting fans of Genshin Impact together with Razer as we expand our fantasy world.

Genshin Impact - Razer partnership

Both companies intend to further immerse gamers in the open-world action RPG title through licensed co-branded peripherals. Additionally, there will be product support like custom-tuned THX Game Profile to enhance the gaming experience.

“The beautiful world of Genshin Impact has encapsulated many fans globally and the opportunities are boundless,” said Justin Cooney, Director, Global Partnerships at Razer. “Through this partnership, Razer will provide our expertise in deepening the gamer’s immersive experience through our award-winning hardware, software, and services, and bring the adventure to life.”

Genshin Impact - Razer partnership 2

Fans can look forward to Genshin Impact-themed designs products like the Razer DeathAdder V2 Pro gaming mouse, Razer Iskur X ergonomic gaming chair, and the Razer Goliathus Speed gaming mouse mat. In addition to the co-branded product, users will have a bonus code that you can use to redeem exciting in-game rewards.

The designs will also be made available on Razer Customs so you can personalize and modify gear including mice, phone cases, and mouse mats.

Genshin Impact - Razer partnership 3

Razer has also provided a custom-tuned THX Game Profile via the THX Spatial Audio app. The profile is available on PC and is compatible with all gaming headsets for Genshin Impact. The aim is to deliver advanced 7.1 surround sound with pinpoint positional accuracy.

For more information on the partnership between miHoYo and Razer, click here.

Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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