realme, through its TechLife division, is set to launch its sub-brand called “D” that will focus on a range of smart home devices.
The company aims to look for innovative partners to collaborate with in order to help create its smart home products. realme will in turn share its research and development, supply chain, and quality assurance.
“We are super excited as D will be finally here in just a few days and it will be the first brand in our realme TechLife ecosystem. We are confident that the brand will receive a lot of love from everyone, once they experience the different, new, versatile and exciting range of TechLife products.”
realme CEO and Vice President of realme India and Europe Madhav Sheth
This isn’t the first time we’ve heard of the “D” sub-brand though. Sheth had first mentioned the new sub-brand during the realme 8 series launch last March.
The company aims to launch over 100 AioT and lifestyle products this year, from TWS earbuds, Smart TVs, smart bulbs, and more. Locally, the company introduced the realme TV in March alongside the realme Watch S Pro and recently launched the realme Buds Q2.