Huawei has announced its long-term brand cooperation with Viber on the AppGallery. The messaging service was one of the first major brands to join AppGallery and is one of the most popular.
Viber enables voice and video calls, messaging, and group chats in regions including the Commonwealth of Independent States (CIS), Central and Eastern Europe (CEE), Nordic, and the Asia-Pacific on theh AppGallery. A third of its downloads come from Europe , with four countries in the top 5 from the CEE and CIS region.
The two companies are now wokring together to deliver deeper engagement with the growing user base.
“Lots of popular apps offer global services but these are not always in-sync with users’ local needs. Viber, which has a considerable global reach, has worked closely with us to feed the specific requirements of customers where they are, and this has reaped huge dividends. The Viber brand is a standard bearer for app providers on AppGallery.”
Derek Yu, Vice President of Huawei CEE & Nordic at Huawei Consumer Business Group
As a part of the business partnership, Viber has released a customised app update where all Viber-owned sticker packs are exclusively free for users with the latest version AppGallery-downloaded Viber app.
“We are very pleased to have such an important market player as Huawei as our partner. We are also glad that its users like our app. The data we receive from Viber downloads shows that our efforts are on the right track and our partnership is paying off. We are confident that our cooperation has a great future!”
Anna Znamenskaya, Chief Growth Officer at Rakuten Viber
Huawei, in addition, launched a dedicated country by country marketing campaign to support the rollout of free stickers, including a banner on the AppGallery home page, community posts, and more to show its commitment and support for Viber.