Shopee has recently launched #TatakPinoy, a virtual trade fair that’s geared towards supporting homegrown Filipino brands and micro, small, and medium enterprises.
Shopee consistently advocates for the growth of local businesses. Amid the COVID-19 lockdown, it supported over 1,000 sellers transitioning online through Shopee’s Seller Masterclasses and its partnerships with the DTI, USAID, and LGUs. These initiatives helped Filipino entrepreneurs gain a basic understanding of e-commerce and digital marketing. Sellers were also able to master Shopee’s marketing tools, helping them achieve their maximum potential in e-commerce.
To further strengthen support for local entrepreneurs, Shopee and DTI are set to launch the very first #TatakPinoy Virtual Trade Fair, a campaign that aims to promote from Filipino brands and local MSMEs.
From February 19 to 21, shoppers can discover local delicacies and pasalubong items, particularly those from Regions XII and IV-A, on Shopee. They can also buy products from Filipina-owned businesses, championed by Shopee and USAID’s partnership to empower local female entrepreneurs.
“The Department of Trade and Industry – Bureau of Domestic Trade Promotion is proud to be a partner for #TatakPinoy on Shopee. This initiative will connect thousands of consumers to more than a hundred MSMEs on one platform. We invite Filipinos from all over the country to patronize and take pride in products that are certified #TatakPinoy from the National Trade Fair Pop-up Store and Go Lokal! Shopee Mall.”
– DTI’s Bureau of Domestic Trade Promotion
“We strongly believe in the importance of uplifting homegrown entrepreneurs. From microbusinesses to SMEs, these local brands all contribute to the Philippine economy’s growth as a whole. Considering that most local businesses still can’t promote their products outside of online platforms due to the pandemic, Shopee also wants to create the opportunity to showcase the best Filipino brands. We will continue to spearhead campaigns that help reignite pride and demand for local products and drive the growth of the economy.”
– Martin Yu, Director at Shopee Philippines
Shoppers can also enjoy exclusive discounts up to 10% off on participating Filipino brands such as Colourette, Vice Cosmetics, and Human Nature. They’ll also be able to enjoy more deals when they checkout using ShopeePay. For more information, click here.
Download the Shopee app for free via the App Store or Google Play.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.