Shopee Supports MSMEs Through Education and Enhanced Tools


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Shopee continues to enhance its e-commerce ecosystem to help entrepreneurs and MSMEs (Micro, Small, and Medium Entrepreneurs) go digital seamlessly and efficiently.

“The global situation has accelerated digital transformation, as more brands and MSMEs explore the opportunities of e-commerce to reach a wider audience. As the marketing landscape changes at a rapid pace, Shopee will continue to offer improved in-app features and initiatives to cater to the growing demand for e-commerce here in the Philippines.”


– Martin Yu, Director at Shopee Philippines in a statement

The e-commerce platform has developed the Shopee Seller Education Hub and reinforced it through partnerships with various organizations in one of its many ways to support MSMEs.

The Education Hub hosts modules on how to cultivate an online presence and boosts sales. It includes seller masterclasses that tackle various e-commerce topics and include how-tos on running effective campaigns and growing the business among others.

shopee-msmesIn addition, there are in-app features such as Shopee Live and ShopeePay.

Shopee Live allows sellers to interact with customers and answer real-time questions and inquiries about a product. Shopee Live also added three new features namely:

  • “Mine” Feature – Users can reserve an item by tapping the “Mine” button. It generates the users of the first ten tappers so the seller can contact the buyers
  • Poll Feature Guide – Sellers can create engaging polls about trivia and questions. It also helps sellers decide which items are requested by the viewers
  • Co-streaming Feature – Sellers can invite their viewers to join them in the stream. It is best used when a seller wants to increase their engagement through games and interactions

ShopeePay, on the other hand, is an in-app e-wallet that allows shoppers to pay for purchases and sellers to withdraw earnings conveniently. Users can now top-up RFID stickers, pay NBI clearance applications, pay for their Smart mobile plans, Meralco electricity bills, Maynilad bills, to name a few.

The platform has also partnered with government agencies and various organizations to help MSMEs effectively. Some of these include regional and provincial DTI offices in providing masterclass to sellers and USAID to provide more than 500 entrepreneurs with integrated digital marketing training, to name a few.

Download the Shopee app on the App Store and Google Play Store.

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