OPPO Showcases New Conceptual Designs with nendo at CIIDE


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OPPO showcased conceptual designs at the 4th China International Industrial Design Expo (CIIDE). The designs were created for OPPO by the Japanese design studio nendo, founded by Oki Sato.

CIIDE is a national-level event focused on industrial design in China. This year’s expo has a theme of “New Designs, New Trends, New Momentum.” OPPO put on a retrospective exposition that showcased classic industry-leading product designs from throughout its history.

OPPO has introduced quite a variety of innovations from one of the world’s thinnest phones to the world’s first motorized rotating camera phone to the full-screen display smartphone. The company has won a good number of global accolades for these innovations. Just in November, the Chinese company announced the OPPO X 2021 rollable conceptual handset at the OPPO INNO DAY 2020 which is a unique take on the foldable smartphone design.


At CIIDE, OPPO showcased the “slide-phone” and “music-link” conceptual designs that it has been working on together with nendo.


The “Slide-phone”

The idea for the “slide-phone” from the companies’ discovery that smartphone users increasingly rely on their smartphones to interact with the world around them.


“Slide-phone” with its stylus

The “slide-phone” concept is designed with three foldable screens attached by hinges folded over in the same direction. This provides users with the flexibility to change the form of the phone as needed. In addition, the stylus inserted in the phone allows for more productivity for work or other more complex tasks.



“Music-link” on the other hand is a collection of devices centered around a pair of TWS earphones including a smartwatch, an AI speaker, a portable charger, and a wireless charger. All devices have a sleek organic form that mirrors the aesthetic values of users today. When the TWS earphones and portable charging case are placed on the AI speaker, users can enjoy a seamless music experience transitioning from the headphones to the speaker.

oppo-nendo-ciide-music-switch-2OPPO established an industrial design center at its inception to incubate design and innovation within the industry. The center was certified by the fourth selection of National Industrial Design Centers in China on November 22, 2019. The company will continue to focus on product design further exploring how technology and aesthetics can be integrated to create closer relationships between people, devices, and the world around them.

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Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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