The landmark partnership, made possible through the collaboration among Cignal TV, One Sports, and Smart, unlocks new opportunities to promote collegiate sports and as well as foster school pride among students amid the lack of face-to-face campus activities.
As one of the country’s leading leagues, UAAP fans can expect exciting and engaging ways to watch their favorite sports, support their university athletes, and enjoy all the action on the hardcourt powered by Smart’s latest mobile innovations and digital technology.
UAAP Season 82 was put on hold in early March with the announcement of the Enhanced Community Quarantine in the country, leaving fans, players, and students in limbo for the succeeding months. But as the new normal takes place, the UAAP follows through.
The collaboration involving UAAP, Cignal, One Sports, and Smart will start as soon as the league returns for Season 83 (2020-2021).
Prior to this digital collaboration, Smart brought the National Basketball Association action to Filipinos via NBA.Smart and now powers the Philippine Basketball Association bubble in Clark, Pampanga via Smart 5G.
Smart shares a long history of supporting the country’s various sports programs, leagues, and athletes both in the local and international arena.
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