Shopee Empowers Brand-partners with 10.10 Brands Festival


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Shopee 10.10

Just when you thought that the online shopping craze ended last 9.9., Shopee just announced its latest campaign for the upcoming 10.10. Apart from huge discounts and deals from their brand-partners, shoppers will enjoy free shipping with no minimum spend this October 10.

In a press briefing held yesterday, Shopee was joined by some of their premiere brand partners – Unilever, Alaska and realme – to announce details of Shopee 10.10 Brands Festival.

What’s happening during Shopee 10.10 Brands Festival?

Final Main HeaderBrands Festival started last September 24 and will last on October 10. There’s a couple of things to remember during this festival:

  • Free Shipping with PhP0 minimum spend
  • Daily Cash Backs
  • Bigger discount when shoppers use ShopeePay
  • Huge discounts up to 50% off on leading brands
  • Win Exciting prizes via in-app games

There will also be a 10.10 Brands Festival TV Special that will go live on October 10 from 10AM to 11AM, where you’ll get a chance to win up to PhP7M worth of prizes! Viewers can catch performances by Bianca Umali, Gabbie Garcia and 4th Impact!

In Article BannerThere are also fantastic deals from brands such as the following:

  • Infinix
  • Wyeth
  • Vivo
  • Unilever
  • OPPO
  • MamyPoko
  • Nestle
  • RB Enfagrow
  • Maybelline
  • L’Oreal Paris
  • Inspi
  • Havaianas
  • P&G Pampers
  • Johnson & Johnson
  • Abbott

Awesome deals from:

  • Alaska
  • realme
  • MetroSunnies
  • Garnier
  • Colgate
  • Palmolive
  • Mikana
  • Shigetsu
  • Organic Skin,
  • Organic Official
  • Crown
  • Ace

How has Shopee been helping brands?

Each representative of brands highlighted their success because of their partnership with Shopee. In a statement by Jackie Mañago, Digital Commerce Marketing Manager at Unilever, ““With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.” Unilever is among the brands that realized the potential of Shopee’s in-app features with their recent Beauty That Cares Campaign last August. They were able to utilize ShopeeLive to promote their campaign and products with the help of their chosen influencers.

On the other hand, realme’s strategy to route their efforts to e-commerce helped consumers buy affordable devices that are perfect during the pandemic. This effort, with the help of Shopee’s platform, led realme to amplify its exposure and increase its sale.

In a statement by Eason de Guzman, Marketing Lead at realme Philippines, he said, ““Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it’s a launch or sustaining.”

Being a brand that offers grocery products, Alaska was among the heavily hit by the pandemic. Their effort to focus on digital and e-commerce ushered their way to increased sales and awareness, and also 10x growth versus last year.

In a statement by Marx So, Digital E-Commerce Manager for Alaska Milk Corporation, he said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Brands form the backbone of Shopee’s Business

The partnership between Shopee and brands has been mutually beneficial. According to Martin Yu, Associate Director at Shopee Philippines, “At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region’s biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.”

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