The study involved decision makers and influencers from multi-brand dealers across the country to assess leading ink tank printer brands with regards to reliability and performance.
Epson was ranked number one, with an 89% reliability rating versus 3 other competitive brands. The research also revealed that respondents have strong satisfaction and preference for Epson over the other brands.
According to respondents, the company’s compact, innovative ink tank printer line, EcoTank offers exceptional print quality, durability, and excellent after-sales service which drives this preference. According to Kantar Philippines, the results prove Epson’s capability of catering to the growing demands at home or in the office.
Epson’s EcoTank printers were developed with a streamlined design in a more compact size, which makes it perfect for SMEs and the home office segment. The EcoTank printers can offer a better alternative to laser printers witht the immense advantage that it brings in terms of lowering overall total cost of owenership, savings in energy consumption and improved impact to the environment.
– Eduardo Bonoan, General Manager, Marketing Division for Epson Philippines
An IDC Quarterly Trackers Report in 2018 also showed that Epson has maintained its overall dominance in the Philippine inkjet printer market for four straight years, commanding a 54% share in 2018. That means 1 of 2 inkjet printers sold in the country is an Epson printer.
To know more about Epson EcoTank, click here.