OPPO Vice President, Brian Shen announced Reno – a new product line in the company’s portfolio, much to the surprise of many.
In a post on Weibo, the company has posted comments on the post by Shen saying that Reno isn’t actually a sub-brand but a new product line. The assumptions couldn’t be helped, since Vivo announced the IQOO.
Whether we’ll see Reno follow the path, similar to that of Realme which launched one device under the mother brand but later separated into a different entity, is something to wait and see.