Things are getting a lot funner for Talk ‘N Text. As part of their celebration for reaching over more than 30M subscriber base, the company has recently unveiled their latest brando logo and introduced new ambassadors. Both campaigns attest TNT’s big appeal to the new generation – the Pinoy Generation Z.
Born in mid-1990s up to present, pinoys who belong the generation Z are much connected than other generations. They see social media as outlets to express themselves and they use selfies to convey their interests and even feelings. Their audience – their peers, or ‘tropa’ in our language. Talk ‘N Text harp on what the interest of this generation, thus making them as ‘focus’ of their renewed campaign and brand identity.
TNT is poised to grow even bigger with a refreshed brand that appeals and relates to the youth, the largest chunk of our population today.
Smart Wireless Consumer Operations Head Kat Luna-Abelarde
Enter #ItsATropaThing. Talk ‘N Text has never been so defined on their audience until today with this new brand tag line. To make things even spicier and relevant to their market, they even coupled their campaign with a jingle that runs in our head as we write this article. Performed by awarding-winning Thyro and Yumi, and Quest, the song embodies the new TNT and the core of their “tropa-perfect” and “tropa-centric” services and products.
“You know how every tropa speaks its own language, sports its own character and has its own standing jokes? – It’s a Tropa Thing! TNT embodies all these things that make the tropa click, embracing its role as the glue that binds every tropa together,” said Miriam Choa, TNT Brand Head.