Happy Mobile Enters the Smartphone Competition


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Brace yourselves, we’ve got a new player in the smartphone industry in the Philippines!

We had a meeting with the guys behind Happy Mobile last November 11. It was interesting to know that they already made their presence known thru different dailies. Now that they are already out in the open, they thought of further introducing themselves to netizens by tapping some of your favorite tech blogs.

Happy Mobile’s goal isn’t something too remote from their competitors. According to them, their desire to offer quality phones at reasonable prices. However, they pretty made sure that their brand premise – “happiness” – gets delivered in everything: staff, brand endorsers and products.


The new company also told us that one of their main goals is to put up several stores nationwide, and not just simply drop-off points. They also started off (yes, already) putting and displaying stocks in relatively known stores in Greater Manila Area such as Memo Express Jr and Hello Telecom. So yes, you can already drop by these stores to check some of their units.

Happy Mobile

Here are some of the devices they previewed during our meeting.

We were also informed by Happy Mobile that they will have a grand event this November 23 at SM North Edsa. They will introduce a slew of their new phones and their brand ambassador, Heart Evangelista.

Heart Evangelist Happy Mobile

So, what do you think about this guys? Do you think that Happy Mobile would easily hit the sweet spot of Filipinos and eventually get a chance to compete toe-to-toe with Cherry Mobile, Starmobile, Arc Mobile, SKK Mobile (and geez… just every company that ends with ‘mobile’)? Let us know your thoughts on the comment section below.

Stay tuned as well for our unboxing video and first impressions this week of their PhP9,999 octa-core device, Oracle. Oh, and before I forget – here’s a preview of their smartphone with fingerprint lock feature, the Happy Mobile Prive.

Happy Mobile Prive

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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