Last year, BBM (or Blackberry Messenger) debuted in Collins English Dictionary as part of its comprehensive collection of up-to-date English words. The said ‘English’ word is a reflection of its huge and relevant popularity as one of the most used instant messaging services for Blackberry devices.
1. BlackBerry Messenger: an instant messaging application for BlackBerry devices
2. a message sent or received using BlackBerry Messenger
3. to send a message using BlackBerry Messenger
This Friday, the wildly popular messaging app exclusive to Blackberry devices will be made available to all Samsung Galaxy devices running on Google’s Android operating system. Later, BBM will become available for free for all supported Android and iPhone devices. BBM will make one of BlackBerry’s most asked-for features available to Android and iPhone users demanding a seamless, private and immediate messaging experience. Register at www.BBM.com to be notified when BBM is made available on Android and iPhone devices.
The said app and service was originally designed as a collaborative business messaging too. It eventually involved into something usable to everyone – business related or not. It is now used by more than 60 million active users worldwide. There are more than 10 billion messages sent and received each day and on BBM, messages are read in seconds – and users know they’ve been read!
BBM provides immediate engagement while allowing users to fully control their contacts and what information they share. The engagement rate is so high on BBM that its hyper-engaged user base communicates on BBM for an average of 90 minutes per user per day.