Globe Supercharges Its Rewards Program for Subscribers

Globe Rewards Launch 8

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Philippines telco giant, Globe Telecom, launched its much improved rewards program at EDSA Shangri-la Hotel today, May 9, 2013. This is definitely another big treat for its 35 million and continuously growing subscribers!Last April 29, Globe launched the newest MySuperPlan, which allows subscribers to avail of their your favorite handset with a lock-in period of not less than 6 months. This time, with the supercharged rewards program, its Globe/TM subscribers’ rewards points are given more “purchasing power”.

As an alternative currency for its subscribers, rewards points can now be used not just to purchase services offered by Globe, but also buy their choice of food or beverage (all Figaro and Wendy’s Hamburgers branches nationwide), Ayala Cinema movie tickets, Sunglass Hut GCs, Enchanted Kingdom amusement park tickets, medicines at Rose Pharmacy and Petron eFuel cards. Products or services offered by partner merchants have minimum points requirements:

  • Ayala Mall Cinemas: 100 points
  • Figaro Coffee Company: 50
  • Wendy’s: 50
  • Petron: 50
  • Enchanted Kingdom: 100
  • Sunglass Hut: 300
  • Rose Pharmacy: 50

All you have to do is to walk in to partner merchants listed above and purchase their products or services with your rewards points. (Conversion rate is PhP1 = 1 reward point.)

During the event, Globe gave us free points and encouraged us to avail of the items available at the booths prepared by their merchant partners. Redemption was fairly easy:

  • Checked my balanced: Sent an SMS that contains the text “BAL” and sent it to 4438
  • Bought the item: Texted “BUY<space>10-digit number of merchant<space>points needed”, sent it to 4438

Globe Rewards Launch 8

[stextbox id=”info”]Globe rewards points are earned every time a prepaid subscriber tops up, or a postpaid subscriber uses his Globe postpaid plan. Subscribers can also receive points shared by fellow Globe subscribers for bigger rewards. Aside from new partner merchants, the Globe Rewards catalog includes Globe call and text services, shopping, dining and leisure items, and gadgets. To date, over 12 million Globe subscribers have been actively using their points to redeem rewards.[/stextbox]

President and CEO of Globe, Ernest Cu; Head of Customer Lifecycle Management, Jay Alfonso; Figaro CEO, Crismel Verano; and Ayala Cinemas General Manager, Rolando Duenas, were the panelists during the event. They meticulously answered the questions of the members of media. Globe Rewards and Tattoo Ambassador, Bianca Gonzalez also graced the event and delightfully informed everyone how netizens appreciate Globe Rewards.

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Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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