ADATA Innovates the Future with New Products at Computex 2023

ADATA Computex 2023 exhibit SSD cooling

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ADATA, in association with its subsidiary gaming performance brand, XPG, will take part in Computex 2023 from May 30 to June 2 to introduce new products. Among these include the most powerful Gen5 SSD, industry-leading CXL (Compute Express Link) memory module, CAMM (Compression Attached Memory Module), XPG titanium power supply (XPG FUSION 1600W), and professional industrial solutions.

“The pandemic had changed people’s lifestyles but our determination to continue using “technology” to inject change into smart living has never changed. ADATA implements ESG and looks forward to expanding on the idea of sustainability through its products. On May 30th, whether you are online or offline, you are welcome to experience stunning innovation brought to you by a full series of new ADATA products.”

Simon Chen, ADATA Chairman

ADATA Unleashes SSD Cooling

The company is focusing its attention on heat dissipation solutions that meet next-gen specifications and has launched Project NeonStorm and ADATA Legend 970, two Gen5 SSDs that feature patented heat dissipation design.

Project NeonStorm combines aluminum alloy, water cooling, and dual fans to cool the SSD. Meanwhile, the LEGEND 970 improves heat dissipation efficiency through the adoption of extruded aluminum fins and large fins.

Both SSDs use the PCIe Gen5 x4 transmission with sequential read and write speeds of 14,000/12,000MB/s and 10,000/10,000MB/s, respectively. They also support the latest Intel and AMD platforms.

ADATA Computex 2023 exhibit SSD cooling

Meanwhile, the SE920 external SSD won the 2022 Red Design Award for its patented heat dissipation technology with an extendable case and micro-fan. It uses the USB4 transmission interface that can offer up to 3,800MB/s read speeds.

The company also introduced the Compute Express Link (CXL) memory module which assists servers in expanding memory capacity up to 16TB. The module improves the hardware limitations of AI and HPC and optimizes costs.

Compression Attached Memory Module is a next-generation standard. The system module device is 57% thinner than traditional SO-DIMM, effectively reducing power consumption and improving heat dissipation. The memory module is ideal for notebooks and small industrial computers.

Protecting the Earth Starts from Memory

ADATA launched the HC300 ECO thin external HDD and UC310 ECO swivel flash drive to promote environmental protection and sustainable operation. They also use majority PCR (Post-Consumer Recycled) materials. The HC300 ECO process reduces carbon dioxide emissions associated with production by 48%.

ADATA Computex 2023 exhibit creator

Products in the ECO series are locally sourced and manufactured in an effort to further reduce their carbon footprints.

The ACE memory series was awarded the 2022 Japan GOOD Design Award, based on a design concept of simple concentric circles with a high-quality aluminum gray heat sink. The LEGEND 960 MAX also won the 2022 Japan GOOD Award, while the SD 7.0 Express memory card recently won the 2023 Best Choice Award.

Experience Ultimate XPG Performance

At Computex 2023, XPG will display a full range of new XTREME performance products. The most notable new product is the XPG FUSION 1600W titanium power supply developed by XPG and Delta Electronics. The PSU has a patented planar transformer and GaN solution that includes two 12VHPWR (12+4) connectors and supports full-digital control via XPG Prime software.

The exhibit will also feature CYBERCORE II, CORE REACTOR II, and KYBER, a full range of Intel ATX 3.0-compliant power products.

ADATA Computex 2023 exhibit XPG

XPG also announced Project Zeus, one of the most powerful consumer-level systems ever built in partnership with Cybenetics. It is an open workstation with top-of-the-line ATX specifications powered by XPG FUSION that can run up to four NVIDIA GeForce RTX 4090 graphics simultaneously. Real-time performance was analyzed through a Powenetics ATX board, in partnership with Cybenetics.

XPG will showcase its BATTLECRUISER II SUPER MID-TOWER and VALOR MESH gaming chassis. Additionally, the Intel Core i7-13700H and NVIDIA GeForce RTX 4070 laptop GPU-powered XPG Xenia 15G will be present, and the Xenia 16P with an AMD Ryzen 9 7940HS processor and AMD Radeon RX 7600M XT GPU.

XPG set up a special-themed area for its brand ambassador, Mera. At the section, you can experience a full range of living coral-colored designs and a set of Mera-themed gaming peripherals. Mera is also featured on products where she demonstrates her unique style and charm.

Industrial-grade Embedded Storage Expert

At Computex 2023, ADATA Industrial will exhibit a variety of embedded storage products with exclusive technology and firmware that fully upgrade durability, security, reliability, and more.

ADATA Computex 2023 exhibit Industrial

The Industrial products support AES 256-bit data encryption technology and conform to TCG OPAL specifications. Additionally, an LDPC ECC error correction mechanism is provided which can automatically detect and correct errors to ensure the fidelity of data transmission.

Online Exhibition Website “Towards Infinity.”

Starting May 30, you can also check out the ADATA Exhibition online exhibition so you can experience these products regardless of time zone and region restrictions.

There will also be a “Towards Infinity” comment lucky draw event. If you leave your thoughts on a product on the event website, you have the opportunity to win the HC300 ECO external HDD.

For more details, visit the official website.

Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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